Menu Design & Optimization

Great Looking Menus Designed to Maximize Orders

From colors and item placement to callout boxes, photos and more, MenuWorks has the expertise to beautifully design your menu while optimizing the content to call attention to your most popular and profitable items. Our optimization professionals can analyze your existing menu data or help you pull data from the info and pricing you have to craft a winning menu that not only makes sense to your bottom line but to your customers as well!

Click the numbers on the menu below for more information.

     
 

HIGHLIGHTING DISHES

By emphasizing certain menu items, you can push high-profit items. You can do this by adding pictures, boxes, symbols or colors that stand out from the rest of the menu, while still maintaining a consistent design.

  
     
     
 

FOOD PHOTOGRAPHY

1-3 photos per page is recommended. Using high quality photography entices customers to order high-profit items. Use food photography sparingly, as too many food photos are distracting and defeat the purpose.

  
     
     
 

BURYING PRICES

“Burying” prices allows more emphasis to be placed on the item and allows the customer to focus less on the cost.

  
     
     
 

CALL OUTS

Call outs (shown here as “pro tips” and upgrade banners) give the customer small additions to their meals, resulting in increased profitability.

  
     
     
 

READABILITY, FONTS & LAYOUT

A good menu is easy to follow. It’s best to only use a few fonts that are clean and easy to read. Every menu has a different amount of content, but structuring a menu in a logical way keeps a menu clean and concise for the customer. It also ensures that the customer doesn’t feel overwhelmed.