Menu Flights Turn Samplers Into Sales
If you have ever struggled to decide between two tempting dishes on a restaurant menu, you are not alone. Diners love variety, and that is one reason why “flights” have become one of the fastest-growing menu trends in the restaurant industry. Rather than choosing just one dish, diners can enjoy a selection of smaller portions, turning their meal into a richer, more dynamic experience.
Although traditionally associated with wine tastings, flights have evolved well beyond the drink menu. According to Yelp, egg flights are up 496%, wine flights are up 399%, and pasta flight are up 127%. These numbers reflect a growing appetite for variety and creativity and show that restaurants have a chance to turn indecision into higher check averages and repeat business
Why Flights Work for Restaurants
Flights are more than just a trend; they are a sales strategy. Showcasing a variety of smaller portions encourages guests to order more items than they typically would, increasing your average ticket size. They also create an experience worth talking about. Diners love to photograph and share unique, well-presented dishes, making flights a built-in social media marketing tool.
Flights let your menu shine by allowing diners to explore a wider range of flavors. Instead of choosing just one dish, they can sample several, giving them more chances to discover favorites and return for more.
Creative Menu Flight Ideas
- APPETIZER FLIGHTS: A flight of your top starters is a perfect introduction for new guests, letting them explore a variety of flavors from your menu.
- DESSERT FLIGHTS: Small portions of multiple desserts encourage guests to indulge while boosting sales.
- COCKTAIL OR MOCKTAIL FLIGHTS: Seasonal sips and signature drinks are even more appealing when offered as a tasting.
- BREAKFAST OR BRUNCH FLIGHTS: Mini pancakes, waffles, egg dishes, or breakfast sandwiches are perfect for morning variety.
- REGIONAL OR THEMED FLIGHTS: Showcase flavors from different cuisines, cities, or countries to create a unique story.
Designing Flights That Sell
When adding flights to your menu, presentation is key. Consider creative serving boards, trays, or branded serving ware to make them Instagram-worthy. Use your menu descriptions to highlight the variety, textures, and unique flavors guests will experience. Pairing flights with suggested drinks or seasonal specials can help increase sales even further.
Flights also create an easy path for repeat business. A guest who tries a pasta flight may come back for a full portion of their favorite. This makes flights both a marketing strategy and a revenue generator.
Final Thoughts
Flights are more than just a trend. They are a powerful way for restaurants to showcase creativity, drive higher check averages, and give guests a reason to share their dining experience with others. Adding thoughtfully designed flights to your menu transforms indecision into excitement and occasional diners into loyal customers.